High-volume shipper
Shipments moving separately that didn't need to.
$800 saved per shipment with a consolidation plan.
Wholesale & Distribution
Wholesale & Distribution Freight That Protects the Margin
Freight is the line item that eats the deal.
You move volume on thin margins, across regions, to customers who judge you by the truck that shows up.
Margin lives in the freight
On thin margins, freight is where the deal is won or lost
When you buy and resell, the freight bill comes straight out of the spread. A few dollars a case in the wrong direction, and a good order stops being a good order.
The other tax is inconsistency. One region has a carrier who nails it and the next lane is a coin flip, so your service looks sharp in some places and shaky in others, through no fault of the customer waiting on the dock.
And the customer never sees your invoice. They see the truck. A clean, on-time delivery is what tells them the distributor has it handled, and a bad one undoes a lot of good pricing.
The Worry-Free Standard
Your customer sees the delivery before they see a problem
In distribution, silence travels straight to your customer. A delivery that slips without warning becomes their complaint before it's your fix. So we make sure you see it first.
Across all shipments, updated quarterly, 98.5% of pickups and 98.6% of deliveries land on time. Every load carries the same standard: Last updated 06/30/2026
- Multiple ETA updates on every load, every day.
- Your driver on the phone, multiple times a day.
- Live GPS on every truckload, so you watch it move in real time.
- A real person reachable 24/7, nights and weekends included.
- If a load runs late, you hear it from us first, with a plan to fix it.
How Fello handles it
One team across every region, so the delivery is the same everywhere
You get one point of contact who learns your accounts and your lanes, not a ticket queue that forgets you between shipments. Carriers get vetted the same way in every region, so the easy lane and the hard lane both show up right.
And the mode gets matched to the load to keep cost in line, with consolidation reviewed wherever it takes cost out.
- Consistent, vetted carriers across your regions and lanes
- One point of contact who knows your accounts, not a ticket queue
- Full truckload, LTL, and partial matched to each load
- Warehousing to stage inventory closer to your customers
- Consolidation reviewed wherever it takes cost out of the lane
Consolidation that takes cost out
When shipments move separately that didn't need to, the fix is a plan, not a rate cut.
A flooring distributor who stayed through the storm
Herregan is one of America's largest flooring distributors, run out of the Twin Cities with nine branches across the Midwest and a Fello client since 2022. For a distributor, the delivery is the product's last impression, so it has to land right.
One winter, a delivery hit a broken lift gate, and the backup truck's gate was frozen solid. Rather than turn the load around, Fello found a company that rents forklifts and got the freight unloaded, in a stretch of the country where that took a lot of calls to pull off.
"The service at Fello is as good as any logistics service I've ever had," said Matt Link, operations manager at Herregan. Read the Herregan story.
Talk to an expert
Show us your lanes
Bring a region that runs clean and one that doesn't. You'll hear how we'd make them look the same to your customer.